For the launch of Peach & Lily’s new retinol line, the focus was on creating a polished, content-ready experience for a guest list filled with influencers and celebrity makeup artists.

Each attendee and their plus ones received a tote bag filled with products, personalized on-site with hand-lettered names. The client had a very specific lettering style in mind, which I replicated to ensure it felt cohesive with the brand’s visual identity.

Guests were also recording the process as I was writing, generating more content and buzz for the brand around the event.

At the end of the night, the team generously gifted me a selection of the newly launched skincare line. I've since used and loved them, getting to experience firsthand the product I helped celebrate.